If you do a search on Google for landscaping companies in your area, does yours appear? If it does not, it means your competitors are gaining customers online instead of you, and this is why the SEO experts at www.seoperthexperts.com.au are advising those landscape companies who are not appearing at the top of Google’s results to seriously think about having an SEO plan created and implemented.
It could be that you have avoided SEO due to the fact that you are unsure how it will benefit you, and most importantly whether it will actually give you a return on your investment versus the quicker, but also the more expensive option, of paid advertising.
There is no denying that paid advertising or pay per click as it is more often called, can provide you with almost instant results. By setting up ads, and bidding on certain keywords, you could have traffic clicking through to your website within an hour or two. That sounds great, but the problem is, if you have a limited budget, then likewise you will see limited traffic.
This will be especially so if you are bidding on the same keywords, or search terms, that your competitors are. Worse, if there are larger landscaping companies with bigger advertising budgets than your landscaping company, they can simply outbid you on the cost per click and get traffic at the best times of the day when most people are likely to be searching for a landscaping company.