The fact that fees for renovation projects can make them highly profitable for renovation companies should mean that acquiring clients who have renovation work is a top priority for those companies. This is why when their advice is sought, the marketing specialists at Slinky Digital invariably advise renovation companies to make digital marketing a significant part of their client-acquiring activities.
Digital marketing provides several benefits to businesses, including renovation companies. If your renovation company is not using digital marketing, you are missing out on acquiring many clients, and those clients are using your competition.
Here are some reasons why digital marketing is essential for renovation companies and why having an online presence is vital to increasing your clients’ numbers and revenue.
It Is Where Your Clients Are
Whilst offline sources should never be abandoned, the vast majority of the population is online, and with that being the case, it follows that your potential clients are likely to be online, too.
Apart from those who were already regular internet users, recent world events, where many people found themselves stuck at home, meant that individuals who previously did not give the internet a second thought found themselves relying on it for their work and to communicate with friends and family.
This means that millions of people who did not before are now using the internet, and they, and everyone else, are now seeing the internet as part of their everyday lives, even if they are no longer at home all day.
It Is Where Your Clients Do Their Research
Apart from more people using the internet, the way the internet is used has also changed through the years. It has gone from merely providing a means to communicate and for entertainment to an integral part of a person’s buying process. If someone is thinking of renovating a property, they will almost certainly go online to research for ideas as to how they would want the renovation to look.
More importantly, once they have decided to proceed, their choice of renovation company will almost certainly involve them searching and researching online. Suppose your renovation company does not have an online presence and, critically, does not have an online reputation, which digital marketing can provide. In that case, that potential client will pass and move on to those competitors who do.
It Is Where Your Competition Is
It might seem strange to suggest that you want to be where your competition is, but that is precisely what must happen. For a start, if your competitors already use digital marketing and have an excellent online reputation, they are the ones that clients will consider.
Assuming your renovation company offers a superb service that you are proud of, why wouldn’t you want it to be compared with your competitors? In addition, a digital marketing campaign can help build brand brand recognitionand trust and provide the means for existing clients to sing your praises via online reviews that prospective clients will see.
It Is What Provides An Excellent ROI
If done correctly, marketing online can provide your renovation company with an excellent return on its investment in a digital marketing campaign. It is not a quick fix, but fairly soon, you will see the results, and most importantly, those results will be sustainable, meaning the revenue generated will continue long after the campaign has been financed.
